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The brand turns with globalization

 

  The local stationery business faces many presses, not only fully is go together by local stationery of low in price cut throat competition, also need to experience for two yearses, the international capital continuously seeps into of bombardment, such as OFFICE1, Si Pu Ma...etc. already victory to the swift-footed combined difference to opening own catenate branch office  in the earths, such as Shanghai and Guangzhou...etc..The shape trend of economic globalization requests a Chinese stationery business to want to greatly divide the work from the world with the angle select of the comparative common - size balance comparative cost advantage oneself in the location in the lately economic structure and form.The comparative advantage of China be in the traditional domain the gradually mature process capability and the in great quantities cheap work force and mutually adapt with productive forces of maturity first in of dynamics of management.   
To complete stationery craft the globalization management of the brand have to complete the globalization osmosis of the cultural content of the stationery brand.This osmosis anti is "go fetch a doctrine", is not simple"this doctrine" either, but actually true at of the culture blend with permeate.Not only construct or purchase the net chain quinonoid formula consortium of local stationery, but also want to steer consortium and swap with int'l stationery business.Become the collaboration to the rivalry, will be Chinese overall globalization of the stationery industry and brand to turn necessarily from its road.
 


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