A small inconspicuous rubber by the businessman designed modelling unusual animal, image is clear of food, A pencil-box on each open function keys, compass, thermometer, calculator, pencil knife, rubber box would 11 jumped out, Originally back over her shoulders in a bag to match on the luxurious bars... Today's Kids Stationery market, ecru stationery less and less, instead of various toy type stationery, luxurious stationery is popular. Children stationery pursuit is luxurious and function diversity, did not see is a good thing.From the economic interest Angle, which makes the stationery price how expensive, a pencil-box, backpack sells often tens of yuan and 3400 yuan, this undoubtedly aggravated students economic burden of the family, also led directly to the current social "the start-of-term economy" into "wasting economy".
   The stationery is the function of the children's learning provide convenient, if, say, this most basic function for a variety of factors, such as interference and stationery is qualified difficult called stationery.At present, face the commercialization of excessive packing and make the stationery is increasingly deviating from its ecru problem, I thought the relevant departments shall set the necessary for children stationery standard, strengthen supervision and inspection, prevent its efforts in the alienation road more walk more slant, Each schools also should take measures to guide the children correct understanding of stationery, limit their will toy type stationery into the classroom, As a child parent, shall actively cooperate with school and society, don't over-protective, blindly satisfy the kid's unreasonable demands.
    Many efforts, inspire children stationery regression.

    China Kids Stationery market developing does have some bad places, but more is the development of prosperous, below can see foreign merchant to China stationery ideas and evaluation:

    1. The Chinese enterprises have in product design and quality on efforts to upgrade. "Now not only euramerican businessmen to product high quality requirements, the past not high demand of Middle East businessman also begin to pay attention to product quality".

    2. "now China stationery quality and brand has made great progress." From the 1st yiwu plunge secco superiority to purchase. He recalls, "did products all by cheap, popularity is not high. I just look at a cropping, it has its own brand.

    3. Expert thinks, in a stationery field changes are also China's foreign trade the direction of product development. The mofcom international trade economic cooperation ZhangWei institute, said China government policy will shift to improve product quality, improve export export value added products and technology level, with independent brands and intellectual property rights and autonomous marketing as a priority, guide enterprises enhance comprehensive competitiveness.

Key words: Kids Stationery, Stationery
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