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Office Pen consumption patterns

Compared to students in the crowd, the office pen, as a sub-category of its consumption, the main factors is price. This is mainly because of office pen for users are passive consumers, that consumers are not buyers, and in the quality of qualified premise, the buyer first and foremost consideration is the price, that is, whether the unit cost savings. Second is the appearance. This is precisely why the market in the past the main office Pen presents two features of one: the category segments of the market price for the distinction between the main belonging to price-sensitive group; 2. blunt its aesthetic appearance, but also the achievements of the many classic pen-based office. If Tianjiao of TY-105, true color, as well as payment of 009 million years of the European standard, are many years, still Spring often. can be described as a new non-Hei Yan Jiu.

Therefore, the pen in the office area, the strategy should focus on how to price as the main benchmark for market segmentation, on this basis, efforts to create a classic.

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