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Pen in consumption patterns of students

First of all students by grade, age, gender, etc. to points, there are several segments of this group, and the dynamic nature; second, higher living standards, the current price of ordinary writing pens are within the scope of their spending power. Third, manufacturers to adapt to competition, product lines have been abundant, the time of purchase so that students have more room for selection. In such a premise, students pen flourishing market demand is a natural rendering. Its main features are: the price of the blunt, relentless pursuit of the appearance. Appearance of the aesthetic, and students group of the main characteristics of aesthetic fashion based on the complexity of diversity. Can also say that the students that is popular, the so-called epidemic that is superficial, and can not be eternal. We are also very easy to understand why the students why thepen market, many food items, life is relatively short and very difficult to have the traditional sense of the birth of the classic pen-type.

How to accurately grasp the elements of pop and fashion, and this category of students as the main benchmark of the product lines to integrate and maintain, it is worth our consideration.


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