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Stationery: pen industry in the increasingly diversified consumer demand in the market

Pen itself is only a writing tool, in the era of material shortages, people's consumption of no other reason than to satisfy its due to live, work and learning arising from the secretary's needs. With the economic and social development, between different consumer groups of products corresponding to the pen generates a higher demand, simply, not only be good to write (good quality), but also to look good (aesthetic), preferably even cheaper ( price), it is based on these factors, making different consumer groups growing demand for pen show different characteristics. For now, pen type of market can be divided into two, namely, a pen and student office pen.


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