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Your position: Home >> News >> Stationery enterprises should seize the opportunities offered by the Disney theme park
Stationery enterprises should seize the opportunities offered by the Disney theme park

Recently, the Shanghai Municipal People's Government Information Office, authorized to announce that Shanghai Disneyland project application report has been approved by national authorities as early as in 2014, Shanghai Disneyland can be open to visitors, for like Disneyland playful element and the fantastic atmosphere, this would undoubtedly be good news. However, Shanghai gave the birth of Walt Disney amusement park industry and the domestic animation industry, has brought no small impact, but also brings a very valuable reference.

  Disneyland in the world's sixth home in Shanghai, can be said that the Disney animation, this brand has a strong culture of its own to build a bridgehead into mainland China, Disneyland is Disney's animation branding, product marketing, an important platform for the development of derivative products. Amusement park amusement park ticket sales is only part of the revenue, more revenue from its sales of its cultural products. It is said that the domestic large-scale theme parks revenues accounted for derivatives, Happy Valley's total income less than 10%. The domestic amusement park industry, an urgent need to improve their own culture and cultural products, brand-building research and development, change pure pleasure of selling selling culture, and enhance their profitability. Like a toy, as a cultural connotation of the animation industry, the latter supporting products, such as Transformers the selling price as high as several hundred dollars, an increase in its value-added in the culture came from。

  China started slowly after the animation industry in product development and marketing is also exploring the period. Won this year's "Five-One Project" award animated "The Joy Yang Yang and the Wolf" In addition to toys and related to the sale of derivative products, but also introduced the film, children's theater, so as to continuously extend its industrial chain, and strive to create a culture of brand. "Xi Yang Yang and Gray Wolf," The reason why the success, rather than the content draws on a number of successful pre-animated cartoons, such as the United States "little monster" "Tom and Jerry" and so on. China wants to launch its own animation carrier is still a long way to go, now faces the problem is bigger and stronger first. First of all, to strengthen the original animation can be worth watching, and expand the audience for animation, where the audience not only mean that the mainland and therefore also require more international animated themes. Secondly, we must accelerate product development, after the introduction of more market books, movies, children's plays, toys, clothing, stationery and other products. The most important thing is to strengthen the cartoon image of intellectual property protection. Disney on Mickey Mouse, Donald Duck and other cartoon images made intellectual property protection, the implementation of franchise development. Monopoly in the Disney store, all kinds of toys, food, gifts, stationery and so on, are all due to the added value of cartoon images to create a huge profit. Disney animation industry to the tourism industry is an extension of results.

  China's animation industry in the development mode, you can learn from the U.S. Disney, but there is no copy. U.S. animation industry's most competitive of their investment and production, Disney, too, Shanghai Disneyland investment needs in more than 200 billion yuan, which is not in any one of the domestic animation companies to Wande Qi. Only on the basis of our advantages, find, explore our development model, in order to carry forward the Chinese culture.

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