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Stationery industry, consumer trends, green fashion

With the arrival of stationery sales season, the major stationery businesses have launched 09 new products aimed at economic recovery in the second half, the activation of students the consumer market, it is understood, environmental protection, fashion has become the stationery market, leveraging the most powerful carry bar.

It is reported that primary and secondary schools is the stationery industry, the largest consumer group of a few months before the semester begins, the domestic well-known stationery brands such as True Color and so launched a series of new products(Spiral Notebook,Marker Pen,Paper Sticker,Glitter Sticker,Snap Cards
), fashion, the concept of environmental protection into the market, the main push.

 According to sources related to true color, true color in 2009 introduced the "Cool Dream Jones" series 360, paragraph 4, new products, design style illustrations from the South Korean style, cool Funny alternative style, lovely and lively dynamic style and simplicity classic fashion, and some new creative cartoon image synchronization sale is expected to set off a wave of buying true color stationery.

It is understood that, following the appliance industry, the stationery industry, there Trade-in program, its "new ones to the core" activities have caused concern within the industry. True color stationery belongs Yue Huang Xi Mei Group chairman, said that the true color stationery is not only the general public to provide high-quality product responsibility, but also in efforts to popularize the concept of environmental protection, promoting green.


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