According to the China International Stationery product and office supplies exhibition organizer Messe Frankfurt, said the financial crisis on the global sales market for Stationery product  caused some impact. 2008 worldwide sales of Stationery product  over the previous year's growth rate fell by 4.1 percentage points. Expected sales growth rate is still a slight decline from last year and expects 2010 sales of stationery products in the market year on year and this year growth will be flat.
    The exhibition launched in 2010 the global Stationery product  industry, the three Key words: durability, functionality, and mood. These three key words came out, the Frankfurt exhibition company's Stationery product industry, and related textiles, home, apparel and other industries based on the concept of research to the conclusion that next year's Stationery product industry weathervane. Around these three words in 2010 Stationery product  markets will focus on product quality and appearance of the artwork. Messe Frankfurt vice president also pointed out that to judge the success of stationery products, which should be the most important factor lies in the quality rather than quantity.
    These three keywords for Yiwu Stationery product  manufacturing enterprises of great guiding significance. Stationery products will in future not only the pursuit of a functional product, but has a certain ideological and cultural products or works of art. Yiwu stationery enterprises should first be thoroughly good-bye "to the amount of winning" and the low-cost marketing ideas, while in the future must focus not only product quality, more should be in the design, innovative solutions-oriented products, ideas and cultures, so that stationery products into a "taste" of the merchandise.