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Your position: Home >> News >> The stationery market swing of student supplies Japan
The stationery market swing of student supplies Japan

  Per annum 2-3 month sessions' children in Japan enters school, enter school, the new semester begin of night before last, booming development, market also the consumer goods in new style, with attracting attention of most a fair show.The child stationery uses notable sex discrepancy with the adult with general stationery.The stationery useds for adult is to the operations of reality life need of articles in everyday use, stationery, but the main point is a student the appliance within learning process be a tool.Just got in touch with the mode that the kid practice to comprehend use and object through various stationery, such as the shear and other articles, tool angels, in order to prevent occurrence risk.The student study, with the adaptation social activities, child's stationery is the most important function.Child's stationery, the student is a created foundation and the prospective is a life of important tool.The child stationery is the market of very higher sealing off in the Japanese market.Because principal market states because of the educational range related vs kid's park and primary school time, make the cargo of market only be limited by small parts of regions, there is no the characteristics of larger breakthrough, child stationery market BE:The actual consumption behavior proceeds from a parent.While buy, child product isn't only limited by a stationery and in addition to the child of special discount, what parents pay propose, there is select.In addition student supplies, the child may cause sex design of interest, a little bit the most important BE, let the ability to pay of parents recognize of contents product.Child stationery market, main concentrate in February to the of April.From the sales in whole yearses, include a child among them, the stationery is seven colourful kid's houses, general stationery, the total sales of stationery market after April before with of match qtr, then gradual decline.Among them, the child displays the most important impact that the booth sales with pitch article before the store in the most vigorous rivalry stationery.Departmental store and supermarket enter school in April with other houses and enter school a match a qtr February to begin have already established the subject of house, the take advantage of shows at hard shopper of stimulate the consumption, sales fighting, the whole stationery market also noisy presence.
  However, solicit students season after April enter school, the special exhibition hall has already withdrawn sales, and here blazing hot commodity price after this session significantly fall, on the spot.The general station is in the stationer store, article booth's can living in normal office supplies or begin senior high school is a stationery, more far-ranging object community, child, but contra but talk, the stationery article of the scale booth, this be a decimal fraction eyes.Mainly is "the rabbit rice forbid to fly sector" and other main stationery of the cartoon characters in the sales, "Hello Kitty", "small bear Wei Ni", the stationery house will be a special child to display a standing space, not cartoon design the cargo really not so treats.This is also the child stationery of this match qtr sales main concentrate in kid's park and primary school of reason time.
  Enter school, the sales of school supplies is in February from the first of the World War II, mainly in the departmental store or the supermarket and other places, is meet weekend or knot day off, the whole family buy.If the student have a class of the execution casual wear of primary school clause , most parents will begin is anniversary day wear of clothes, schoolbag and study supplies need to be buy together.The ad hoc conference of the business selling has existent procure statement to give out convenient shopper on the exhibition, whether inspection has already lost an article or not, therefore, if buy of kid's park, the student of primary school and high school can be said to be ready-made at the school related vibrator type recifier here.Therefore, the child is in the kindergarten, the dead work of the primary school supplies, ignore their parents or used for buying a stationery, the sales is in a shop an important event.
  Japanese market sealing off, child stationery market, the child of Japan the mass of the stationery consumer demand seven colourful kid house student supplies, not rate agent, so will not versus the low cost rivalry of the whole case piece.Win this match in the short run with the manufacturer and the sales for qtr at with override of the demand of the rate small rate of profit and market client assume to match the strategic high-quality product.Currently mostly of the market maker agree this kind of standpoint reconciliation.Therefore should draw up article according to customer needs?From enter school, entered school annually, the child's number have, and the man and women of ratio can more or minor data to estimate the demand of whole market.The cargo practiced to the child, the impact of the cartoon character is very big, and make use of cartoon character this is a key very, so of the product can develop with association cartoon character.In addition, the analyse kid's park and primary school study scheme and direction and we then can know that the demand of consumer matches a market dynamic state.The victory comprehends its logic.Because of epidemic situation and turn of the market, low, they can plan with the marketing of supplier.There is no article on the other hand, with the change of fixed cost of adaptation consumer demand, that craft doesn't have the product of innovation, nature is the whole craft vs economies result in of recession.The function of child's stationery of the teaching task that is originally, so of shape, the stationery should absorb meaningful from standpoint and requirement of educational angle of, this be the child stationery market block up of first cause prejudice.
  Certainly, in this kind of case, the few new firm enters child's stationery of that realm, even from local business step - down the impact of the fertility rate, and gradually decline, from outlet of market share.Currently, market finite, the rivalry firm's condition in a piece of cake.
  The child of general requirement, school supplies the parents of the reserve, but also more and more spark people's celebration activity in this process at the kid of kid's park or primary school, from grandpa's grandmother, relatives, the gift of the parents' friend also a good many.The gift of bulk analysis lump or the mode of gift certificate.(relatives, the friend's average figure is in 5000-10000 yens)The pencil case, pencil of this kind of suitable rate similar to the beautiful product calorie air - hole grate of the condition requirement, the rule leaven, board, shear, paste, wax pen, powder colourful pen appliance, if combine ten several bale cargos, the rate about is between 3000-5000 dollars of the school supplies be the most popular. (The most costly gift bag of grandparents or information desk.The strobe of gift and others send in order not to, and usually request in advance to be also the things of scarcity toward the parents. )The cargo of other gifts useds for buying in the world and the pencil whether machine is so what a mess or not.
  Use the advantage subject of cartoon character cargo, in addition to the cartoon is own uniqueness with it and as well of the article will become the focus of concern by concentrating publicity strategy.Stationery lunch-box, from the article of the calorie air - hole grate of a series, make the consumer not only can collect various series product and this will cause to consume object purchase chain not.The mode of cartoon subject, Special Administrative Region, not only can make stronger the publicity house of market stance is very influential.Late, same cartoon character also has some design of productses of different earth popular car types, for the purpose of special area by way of outstanding subject calorie the cargo of uniformity of the air - hole grate, met to design an of shiploads of merchandise requirement to steer more close consortium.Therefore, the monopolization finance company of the cartoon portrait and the layout of the manufacturer a series of article of whole meaning that need to be tally up.
  Late, the mother's young generation, because of since the childhood under the impact of cartoon, some character lists will collect, amusement article.Feel own kid is the most lovely, with write cartoon stationery and school supplies as own kid.The this kind of condition ratify anti is this notion in the children's education visual field, but for satisfying own favour.This kind of condition full, because the parents' education to the sons and daughters level disagree.Therefore and regardless what kind of angle to see, with the stationery market of the strategic realm of cartoon character child still is a trump card don't hurt.

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