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Way to explore the development of China-made stationery

Experts said that the low production costs and relatively high profits, so that the size of the domestic stationery manufacturers growing competition more fierce. At present, the domestic stationery manufacturers cut-throat competition among peers has led the industry in the paper products, pens category, the document had been in a saturated market. Copy, copy of the popular, but also a serious homogenization of the product, marketing, appear in more price competition. The domestic manufacturing sector is not only much domestic stationery stationery peer pressure from low-cost cut-throat competition, but also to withstand the impact of international capital continue to penetrate. Industry insiders said that Europe and the United States a large stationery supplier in China, will reduce the size of the domestic enterprises to survive.

     Due to lack of development and design ability to innovate, not have their own brand characteristics, low value-added domestic stationery products. Some overseas manufacturing enterprises in their production plant moved to China after the production process, process design and related technical information security, resulting in more domestic enterprises are not production, but doing the procedures provided for processing. In the absence of independent brands and technological innovation, product quality is not stable, most domestic enterprises to foreign enterprises has become the temporary processing plant.

    The loss of domestic manufacturing stationery brands at the same time, the market has also been eroded by the international stationery giants. The current major international manufacturer of stationery OFFICE1, Si Puma, have pre-empted, and in Shanghai, Guangzhou and other places set up her own chain of stores.

    Concerned that the current has entered the competition after stationary phase, which is gradually entering an age of branding. Stationery industry a competitive basis by a single price competition to the technology and management, multi-directional changes in brand competition. Stationery manufacturing and international brands in China the gap is not just the core technical issues, as well as the gap between manufacturing level. Many foreign brands manufactured in China stationery, remains an international brand value, and best-selling worldwide. These products may or may not have the high-tech content, because the domestic manufacturers in process, process management and other aspects of exclusively manufacturing level, there is a gap with the international brand.

     For this reason, our stationery manufacturing industry has been using OEM as the core, the lack of technological innovation and brand awareness of innovation, resulting in the degree of corporate social and market-level extremely low. However, it should be noted that some modern ideas with the global macro-economic development of the enterprise, is actively seeking opportunities to build their own brands so as to get rid of my stationery manufacturing industries dependent on processed or semi-processed industrial chain constraints.


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